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Current case studies

Campaign optimization

For sale events, we segment your customers and tailor emails with pinpoint precision. Our system generates revenue faster than you can say "What emails are we actually sending for Black Friday?" Our results speak for themselves.

Flow optimization

By simply setting up new flows, we generated an additional €132,000 in revenue for our client within just 2 months.

Setup optimization

By optimizing existing flows and restructuring the campaign setup, we were able to increase the email revenue share from 9% to 30%.

Implementing an upsell

Since Inkster's data showed that first-time buyers are particularly likely to make a repeat purchase on the same day as their initial order, we implemented an upsell immediately after purchase in the form of a mystery discount.

Result
Additional revenue/month:
+€2,250

Products vs. addressing concerns

Previously, HER ONE's welcome flow only highlighted the 20% discount. To address the customers' actual pain points, we ran surveys and used the email to tackle the most common concerns of non-buyers.

Result
Additional revenue/month:
+€1,750
CTR uplift: +50%

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